Affordable Facebook Adverts in Nigeria for Your Business

You can now boost your business sales with affordable Facebook adverts in Nigeria

One of my favorite things about Facebook ads is the flexibility of all types of budgets, large or small. You can seriously run an ad for as little as ₦1,000 to ₦10,000 and also as much as ₦100,000 a day depending on what your aim is. Just as big corporations plan their major ad budgets for all media platforms, paid Facebook advertising has given you the power to plan your own very little budget for your small business. And guess what? You will see the result.

It is a known fact that Facebook ads influence online shopping decisions for 25% of active users every day and more than 40% of active Facebook users follow brand pages for product updates and find something of interest. Source

With affordable Facebook adverts in Nigeria, you can get your business in front of the right people and connect them with your business or brand.

Different Types of Facebook Campaign Objectives for Your Business

Depending on your goals and objectives, we are able to create different advertising campaigns using paid Facebook advertising. For instance, if you want to show your website to people interested in your business, we can create ads that will encourage lots of people to visit your website.

For this purpose, you will need a FACEBOOK BUSINESS PAGE.

For further clarity on your goals, the Facebook platform breaks these objectives into three top-level categories:

1. Awareness: This kind of advert will be created to generate interest in your product or service.
   • Brand Awareness
   • Reach
2. Consideration: The objectives of this kind of advert here are to get people to start thinking about your business and look for more information on it.
   • Traffic
   • Engagement
   • App Installation
   • Video Views
   • Lead Generation
   • Messages
3. Conversion: The advertising objectives created here are to encourage more people interested in your business to purchase or use your product or service.
   • Conversions
   • Catalog Sales
   • Store Traffic

The entire campaign objectives in the three categories underneath the top-level options will narrow in on your advertising goals.

Examples of Facebook Campaign Objectives

• Brand awareness: With this option, Facebook will push your adverts to people who are most likely to be interested in it.
• Traffic: With this option, Facebook understands that you wish to send people to a destination like your website, mobile app, or Facebook Messenger. Facebook will then show your ads to people most likely to take this action.
• Conversions: With this option, you will set up specific actions in your campaign, and Facebook will measure how successful the advert was in achieving it. We will help you set up a tool called Facebook pixel for this purpose. Facebook Pixel is like a piece of code that you install into your website. It basically tracks your website visitors and all the actions that they take on your website.

2 Important Things To Consider Before Paid Facebook Ads

The entire purpose of running a paid Facebook advert is to reach a particular set out goal and this might either be an immediate goal or a long-term goal. In order to maximize your opportunities, we recommend that you consider these 2 stated points below. The success of your paid Facebook ad campaign and your business as well may depend on these 2 important steps.

(1) A Landing Page

What is a Landing Page: A landing page is a specifically designed web page, that focuses only on one product or service that it was created to market or advertise.

What this means is that if you decide to run your Facebook paid advert, It is advisable to make use of a landing page because it helps to focus the attention of your visiting audience on the exact Goal or Call To Action that you intend to achieve.

With a landing page, you stand a better chance of success with your ad campaign.“

(2) Define Your Goal

It is essential that you define the goal of your campaign but most importantly, you should have a bigger plan and long-term goal. As top professionals in the digital marketing field, we have over 10 years of experience working with different kinds of organizations to redefine their goals and you can tap into our wealth of knowledge as well.

We will help you redefine your business goals and provide you with unique online marketing ideas and solutions that will eventually make money for you.

Available Targeting Options for Paid Facebook Ads

The Facebook platform has now given us the opportunity to target your audience deeper by utilizing these outstanding available Facebook advert options below: This is very important because you can now narrow your adverts to focus on only the real people that might be interested in your products and services.

Broad Target Options for Affordable Facebook Adverts in Nigeria

• Locations: This is the most widely used option for targeting adverts on Facebook. With this, you can make your advert focus on only the cities, countries, and even neighborhoods where you want to do business. For example, if you’re a local business around Lekki Lagos, you can show your ad only to people who are within 10 miles of your store.
• Demography: This option can be used to choose the audience for your advert based on specific criteria such as age, gender, or education. For example, we could create two different kinds of adverts for a school. Targeting one ad set of parents where they’ll see a video of the school curriculum and laboratories while targeting a different ad set for the students, showing a video of social and sports amenities in the school.

Specific Targeting Options for Facebook Adverts

• Interests: This is an interesting and effective part of paid Facebook advertising. With interest targeting, we can reach people based on their interests, professions, hobbies, online activities, and even pages they like on Facebook.
  For example, if you are in the business of selling sports shoes like Nike and Adidas, we can create ads to target an ad set of people who have identified sports as a hobby.
  Facebook has been collecting a lot of information to create these user profiles including the pages that people have liked on Facebook, comments they have made on other people’s pages and profiles, and even websites that they have visited, all in order to provide very accurate interest-targeting to their advertisers.
• Behaviors: We can direct ads to target people based on purchase habits, device usage, and even real live events.
• Connections: This gives you adverts the opportunity to target people based on their connection to your app, page, event, as their friends.
• Custom Audiences: This is a little more advanced setting of paid Facebook advertising where we can create custom audiences based on your own stored customer data.
  This includes emails, phone numbers, or user IDs. For Example, we can upload your customers’ e-mail addresses list, and then Facebook will identify their Facebook account and show your ads just to them alone.

With any type of advertising, the more relevant the ads are to your audience, the more successful your advertising campaigns will be. With these amazing targeting options and campaign objectives that are listed above, we have been able to provide affordable Facebook advertising in Nigeria to help businesses reach their exact target market, audience, and customers.
Because paid affordable Facebook adverts in Nigeria is a great way for organizations to reach their target audience in a quick, simple and cheap way, we utilize a strategic approach in combining both paid Facebook advertising and organic Facebook marketing to help clients reach the marketing objectives and goals.

Some Necessary Things Needed Before Creating Affordable Facebook Adverts in Nigeria

For you to run a successful paid Facebook ad campaign, there are certain things you need to put in place.

• Facebook Page for Your Business
• Advert Materials (Designed Advert Images, Product Images or Videos & Description)
• An engagement spot. Somewhere the targeted audience can be directed to for further details. (A Landing Page, Website, Mobile App, WhatsApp Business Number).
• Advert Budget. (A certain amount you intend to spend on your Advert Campaign, for the scheduled duration of your choice).

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FAQ’s About Affordable Facebook Adverts In Nigeria