To Advertise on Instagram Is Cheap For Your Business In Nigeria

Do you want to advertise on Instagram cheaply? Read through the basics and achieve your goal.

Instagram advertising is the system of paying to boost sponsored visual content on the Instagram platform in order to reach a larger and more detailed audience. You can advertise on Instagram to increase your website traffic, push your leads down the marketing funnel, for better brand visibility, to generate new leads, and eventually to convert your leads to sales.

The Instagram platform helps you telling visual stories in different means and formats like Images, videos, stories, and more. This is the reason why most users and advertisers have maximized the platform to achieve fantastic ROI via effective usage.

One of the flexibilities about online marketing and advertisement is the ability to run very chap adverts and gain high conversion rates. Just like every other online marketing platform, Instagram has a unique audience that it appeals to. Therefore, it is essential that you have an idea of what your eventual goals are before deciding to advertise on Instagram to grow your business.

The Instagram platform is owned by Facebook. Therefore, creating Instagram ads right inside Facebook’s Ads Manager provides us as advertisers incredible access to the same impressive targeting options just like paid Facebook advertising, and also simultaneous advertising display.

Simultaneous advertising display means that the same advert that has been created to be displayed to your Instagram target audience will be seen by the audience of your connected Facebook business page.

To effectively advertise on Instagram is cheap in Nigeria, and can get your business and brand in front of the right target audience.

You Can Use These Objectives To Advertise on Instagram.

Depending on your campaign objectives, we will be able to help you advertise on Instagram with these available campaign objectives that have been provided to us via the connected Facebook Business Platform, to help us increase our conversion rate.

See the below objectives categories:

1. Awareness: This kind of advert will be created to generate interest in your product or service.
   • Brand Awareness
   • Reach
2. Consideration: The objectives of this kind of advert here are to get people to start thinking about your business and look for more information on it.
   • Traffic
   • Engagement
   • App Installation
   • Video Views
   • Lead Generation
   • Messages
3. Conversion: The advertising objectives created here are to encourage more people interested in your business to purchase or use your product or service.
   • Conversions
   • Catalog Sales
   • Store Traffic

The entire campaign objectives in the three categories underneath the top-level options will narrow in on your advertising goals.

Examples of Available Campaign Objectives

• Brand awareness: With this option, the platform will push your adverts to people who are most likely to be interested in it.
• Traffic: With this option, Instagram understands that you wish to send people to a destination like your website, mobile app, or Facebook Messenger. Your ads will be shown to people most likely to take this action.
• Conversions: With this option, you will set up specific actions in your campaign, and the Facebook Business Platform will measure how successful the advert was in achieving it. We will help you set up a tool called Facebook pixel for this purpose. Facebook Pixel is like a piece of code that you install into your website. It basically tracks your website visitors and all the actions that they take on your website.

Available Targeting Options for Paid Instagram Ads

The Facebook Business Platform has now given us the opportunity to target your audience deeper by utilizing these outstanding available advert objective options below: This is very important because you can now narrow your adverts to focus on only the real people that might be interested in your products and services.

Broad Target Options To Advertise On Instagram For Cheap in Nigeria

• Locations: This is the most widely used option for targeting adverts on Facebook. With this, you can make your advert focus on only the cities, countries, and even neighborhoods where you want to do business. For example, if you’re a local business around Lekki Lagos, you can show your ad only to people who are within 10 miles of your store.
• Demography: This option can be used to choose the audience for your advert based on specific criteria such as age, gender, or education. For example, we could create two different kinds of adverts for a school. Targeting one ad set of parents where they’ll see a video of the school curriculum and laboratories while targeting a different ad set for the students, showing a video of social and sports amenities in the school.

Specific Targeting Options for Instagram Adverts

• Interests: This is an interesting and effective part of Instagram marketing. With interest targeting, we can reach people based on their interests, professions, hobbies, online activities, and even pages they like on Instagram and Facebook Simultaneously.
  For example, if you are in the business of selling sports shoes like Nike and Adidas, we can create ads to target an ad set of people who have identified sports as a hobby.
  The Facebook Business Platform has been collecting a lot of information to create these user profiles including the pages that people have liked on Facebook & Instagram, comments they have made on other people’s pages and profiles, and even websites that they have visited, all in order to provide very accurate interest-targeting to their advertisers.
• Behaviors: We can direct ads to target people based on purchase habits, device usage, and even real live events.
• Connections: This gives you adverts the opportunity to target people based on their connection to your app, page, event, as their friends.
• Custom Audiences: This is a little more advanced setting of paid Instagram and Facebook advertising where we can create custom audiences based on your own stored customer data.
  This includes emails, phone numbers, or user IDs. For Example, we can upload your customers’ e-mail addresses list, and then Facebook will identify their Facebook account and show your ads just to them alone.

With any type of advertising, the more relevant the ads are to your audience, the more successful your advertising campaigns will be. With these amazing targeting options and campaign objectives that are listed above, we have been able to advertise on Instagram cheaply for over 100 of our clients in Nigeria.

We have helped businesses reach their exact target market, audience, and customers.
Affordable Instagram adverts in Nigeria is a great way for organizations to reach their target audience in a quick, simple, and cheap way, we utilize a strategic approach in combining, Cheap Instagram advertising with organic Instagram marketing paid Facebook advertising, and organic Facebook marketing to help our clients reach the marketing objectives and goals.

Some Important Things Needed Before You Can Advertise on Instagram in Nigeria

For you to run a successful paid Instagram ad campaign, there are certain things you need to put in place.

• An Instagram Account
• A Facebook Page for Your Business
• Advert Materials (Designed Advert Images, Product Images or Videos & Description)
• An engagement spot. Somewhere the targeted audience can be directed to for further details. (A Landing Page, Website, Mobile App, WhatsApp Business Number).
• Advert Budget. (A certain amount you intend to spend on your Advert Campaign, for the scheduled duration of your choice).

Why You Should Advertise on Instagram in Nigeria

• Over 8,396,000 million people use Instagram in Nov 2020 alone. Source
• It is very affordable
• It helps you get to a larger audience faster
• It is a perfect way to show off your products and services visually 
• Advert Materials (Designed Advert Images, Product Images or Videos & Description)
• An engagement spot. Somewhere the targeted audience can be directed to for further details. (A Landing Page, Website, Mobile App, WhatsApp Business Number).
• Advert Budget. (A certain amount you intend to spend on your Advert Campaign, for the scheduled duration of your choice).

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