Because Capremark Network was contracted to handle everything (landing page design, advert material creation, advert account creation and running of social media ads) about this ad campaign, it gave us the opportunity to have a holistic planning approach from start to finish.

• • We chose the topic (Relocate To The UK From Nigeria As A Health Worker) because it shares the exact benefit of the product. This topics’ key-phrase was considered after a strategic search for words and phrases that are popularly searched for its related topics. The searched broad key-phrases pointing to our topic, all have a regular monthly search figures between 500-1000.This positions us perfectly for our Google search marketing campaign.
• 
  • We re-enforced the obviously known problem (shortage of health workers in the UK) & solutions (opportunities of landing a job abroad by following through with the process by yourself without the help of any agent) that we have provided on this high converting landing page setup.
  • We show users how easy it is to get started by handling objections with the proper display of information from the UK Home Office and also stating the amount number people who have gotten the product a month before the campaign started. This is somewhat like a proof of product acceptance which helps convince the buyer to take decision before being left out.

• • We triggered lots of sentiments with some key features on this project in order to make it a high converting landing page setup.
    • A full sections with lots of additional benefits.
    • Compelling headers that state the exact objective of the product.
    • Testimonials with images to show proof.
    • A full section explaining how the product was created backed with a story from the author.
    • Images that paints a picture of life after.
    • Motivate the target audience with bold CTA’s.
    • Money back guarantee.
    • And multiple payment options.