Goals
- Is it to get more people to your website?
- Is it to get people to install your app?
- Or maybe it's to get more people liking and commenting on your Facebook page.
Once you decide your advert campaign goal, you need to consider the following:
Resources
- Who are you targeting?
- How much are you budgeting?
- Finally, you'll decide how you want to pay for those ads.
Having the answers to these questions, simply means that you have a clearer picture of what you want to achieve and how. All you’ll need to do now is to use any or all of the 3 strategies we have been provided by Facebook to achieve your goals.